About Us

Gambler Lures has been a leader in the manufacturing of fishing lures for over 20 years. Gambler Lures products are sold world wide through dealers and direct through our website. Our products have produced BassMaster Classic Championships and top finishes at all levels. But you don't have to be a professional to appreciate the quality and effectiveness of our lures. Whether enjoying a relaxing day on the water or competing in the tournament of your life our products will never let you down

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We’re always looking for anglers who are active on social media! If you’re shooting pics and creating vids to highlight your time on the water APPLY NOW!

NEW Gambler Digital Culling Scale